Periscope Blog

Our blog is actually a conversation, with our clients and industry peers, about current healthcare and technology trends. Armada is constantly adapting to the ever changing healthcare market and we want to help you bring your practice/company up to speed!

Medical Marketing During a Pandemic

April 15, 2020

Allison Phipps

COVID-19, Marketing Tips, Medical Marketing, Pandemic

4 marketing tips for providers of non-essential care and medical products during the COVID-19 outbreak One thing is for certain; the world has become a very different place in a…

Practicing what we preach: Why Armada needed a website upgrade

November 21, 2019

Allison Phipps

Web Development, Website Security, Websites, WordPress

Armada last launched an updated website in 2013… and in the blink of an eye it was 2019 and time for an upgrade once again! Actually our upgrade was overdue.…

The Death of Internet Explorer

August 22, 2019

Allison Phipps

Browsers, Internet Explorer, Web Development, Website Security

If you haven’t quit Internet Explorer yet, here are 3 reasons to ditch it for good. Microsoft has been phasing out versions of Internet Explorer (IE) for years; many versions…

GeoFencing as a recruitment tool for healthcare providers

September 19, 2017

Jim Koehler

business development, GeoFencing

We have already witnessed the power of GeoFencing as a business development tool, effective at influencing both patients and physicians. This NBC News story demonstrates how GeoFencing was used successfully…

A history of executive orders that impacted healthcare

January 26, 2017

Jim Koehler

executive order, Healthcare

On his first day in office, President Donald Trump signed an executive order instructing federal agencies to minimize the burden of the Affordable Care Act, pending congressional repeal. According to…

Repealing Obamacare: What it could mean for medical device companies

January 6, 2017

Jim Koehler

Affordable Care Act, Medical Device, Tax

Since its inception, there has been much debate about the consequences of repealing the Affordable Care Act (ACA), and the effect it could have on low income families, those with…

Radiologists, Travel Agents and Whale Oil Salesmen

August 25, 2016

Jim Koehler

Department of Veterans Affairs, Radiologist

Recently, the Department of Veterans Affairs (VA) proposed a stunning new rule that would allow certified nurse practitioners (CNPs) to “order, perform, supervise and interpret complex imaging studies,” such as…

Pokémon™ GO, Augmented Reality and the Benefits to Medical Marketers

August 9, 2016

Allison Phipps

Augmented Reality, Medical Marketing, Pokémon™ GO

You might have heard of “augmented reality” in the past couple years and how it could help your business, but by-and-large, it hasn’t been fully understood or adopted as a…

The Powerful Elegance of Location-Based Advertising in Marketing Healthcare Products and Services

June 14, 2016

Jim Koehler

GeoFencing, IP Targeting, Location-Based Advertising

In today’s fast-paced medical marketing environment, location-based advertising (LBA) offers a powerful, hyper-targeted, low-cost way to generate qualified leads and improve the overall effectiveness of marketing campaigns. LBA uses native…