Biotech and Medical Device Marketing

Even among marketing firms specialized in healthcare, Armada stands alone when it comes to medical device, biomedical testing and technology marketing. Our sheer breadth of experience in this arena means that we understand the myriad of challenges associated with reaching and persuading some of the most intelligent, difficult, opinionated, brilliant, biased and complex audiences imaginable.

We invite you to peruse the examples below, which highlight both the challenge of a client and a marketing solution provided by Armada:


Product repositioning based on new clinical data


New FFR guidewire product launch

Sorin Heart Valves

Biological heart valve launch campaign in the U.S.


Marketing collateral system and ad campaign (multiple audiences)


Marketing communications campaign targeting surgeons

Sorin Cardiopulmonary

iPad library application to improve access, lower overall marketing costs

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