Medtronic Product repositioning based on new clinical data

The BIS™ brain function monitoring system is used by anesthesiologists to more precisely monitor the depth of sedation during surgery. Armada helped Medtronic reposition the BIS™ system based on new information highlighting its role in helping to reduce instances of postoperative delirium. The campaign included marketing collateral, a new web-based microsite, data sheets with infographic-style messaging and clinical journal advertisements.