Sorin Heart Valves – Mitroflow Product Launch
Armada was entrusted with the U.S. launch of Mitroflow, an innovative aortic pericardial heart valve. The campaign consisted of trade advertising, direct mail (print and electronic) and a series of promotional initiatives surrounding industry conferences attended by surgeons, as well as other educational events hosted at the company’s Vancouver, BC facility. The campaign contributed to a strong product launch and sales revenue of more than $1 million in just four months, exceeding client sales projections.
![sorin critics print](https://armadamedical.com/wp-content/uploads/2019/10/sorin-critics-print.jpg)
![sorin mitroflow tradeshow banners](https://armadamedical.com/wp-content/uploads/2019/10/Mitroflow-Tradeshow-portfolio.jpg)
![sorin critics choice penn station](https://armadamedical.com/wp-content/uploads/2019/10/Sorin_Critics-Choice-Penn.jpg)
![sorin supra annular penn station](https://armadamedical.com/wp-content/uploads/2019/10/Sorin_Supra-Annular-Penn.jpg)
![sorin group](https://armadamedical.com/wp-content/uploads/2019/10/Sorin-Group.jpg)