April 14 – 2:00 PM – RBMA PaRADigm
OBLigations & Pitfalls: Navigating the Radiology Outpatient-Based Lab Journey
Jennifer Crump-Bertram, Panelist
In this informative session, experienced practice administrators and seasoned radiology marketers will share their insights on what not to do in this complex endeavor. Learn from their collective wisdom and avoid common pitfalls that can hinder the success of your OBL. During this discussion, our panelists will provide real-world examples and case studies, offering practical guidance on the mistakes to steer clear of, from compliance issues to operational missteps. Gain a deep understanding of the financial, regulatory, and marketing challenges that can plague an OBL and discover proactive strategies to mitigate these risks.
April 15 – 11:15 AM – RBMA PaRADigm
The Strategic Role of Video in Patient Development
Jim Koehler, Presenter
Delve into the compelling world of video and its potential for the radiology realm. Engage and educate patients more effectively, build trust with authentic patient testimonials, and optimize your website’s performance. Not only does video content enhance user engagement, but it also boosts SEO and Google rankings. Join us to learn how you can strategically harness the power of video to grow your practice in the areas that matter most. Let’s make your practice shine!
April 16 – 11:00 AM – RBMA PaRADigm
Marketing Interventional Radiology Services: A Balanced, Sustained Approach
Jennifer Crump-Bertram and Jim Koehler, Co-Presenters
Despite the significant benefits of minimally invasive procedures performed by interventional radiologists, there exists a knowledge gap among both doctors and patients. This issue stems from a lack of awareness and effective marketing, but the solution is within reach. Join us in this session as we unveil the tools and tactics essential for crafting a successful marketing program tailored to interventional radiologists. Our focus will be on direct outreach to physicians and patients, equipping you to maximize the return on your investment. Don’t miss the opportunity to harness the full potential of minimally invasive procedures!
April 25 – 8:00 AM – OEIS Annual Meeting
Strategic Marketing Workshop
Jennifer Crump-Bertram and Jim Koehler, Panelists
Join us for in-depth knowledge and actionable strategies that extend beyond the confines of a typical presentation. Leave with the knowledge to craft a solid business strategy that will serve as your marketing blueprint.