Healthcare Humanized

There are two main challenges to marketing medicine…first, to distill complex technologies, diagnostics and therapies into simpler, more easily understood messages that connect with audiences. The second is to maintain impactful communication while adhering to the many restrictions and regulations common in the healthcare industry.

That requires two different kinds of creative approaches in every communication. This process of humanizing healthcare is not something every marketing agency can do.

We at Armada Medical Marketing live the challenges of marketing medicine every day. Unlike other agencies that are only peripherally engaged in healthcare, Armada is completely immersed in many disciplines of medicine. Whether you need a flawless clinical campaign targeting providers or an engaging direct-to-consumer initiative, Armada has the experience, marketing know-how and focused creativity needed to improve your odds for success.

We are true specialists, and if you seek a partner that fully understands the magnitude of your challenges, you’ve come to the right place for medical marketing, advertising, public relations, social media and so much more.

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Radiologists, travel agents and whale oil salesmen

August 9, 2016 - Recently, the Department of Veterans Affairs (VA) proposed a stunning new rule that would allow certified nurse practitioners (CNPs) to “order, perform, supervise and interpret complex imaging studies,” such as MRI and CT, without physician oversight and regardless of state law.

James Borgstede, M.D., (Professor of Radiology-Diagnostics at the University of Colorado at Denver) warned of this more than eight years ago at the RSNA 2007 Annual Meeting. In “Radiology: Commodity or Specialty?” Borgstede claimed that the profession of radiology requires the integration of four linked components:...

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