Healthcare Humanized

There are two main challenges to marketing medicine…first, to distill complex technologies, diagnostics and therapies into simpler, more easily understood messages that connect with audiences. The second is to maintain impactful communication while adhering to the many restrictions and regulations common in the healthcare industry.

That requires two different kinds of creative approaches in every communication. This process of humanizing healthcare is not something every marketing agency can do.

We at Armada Medical Marketing live the challenges of marketing medicine every day. Unlike other agencies that are only peripherally engaged in healthcare, Armada is completely immersed in many disciplines of medicine. Whether you need a flawless clinical campaign targeting providers or an engaging direct-to-consumer initiative, Armada has the experience, marketing know-how and focused creativity needed to improve your odds for success.

We are true specialists, and if you seek a partner that fully understands the magnitude of your challenges, you’ve come to the right place for medical marketing, advertising, public relations, social media and so much more.

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Some legislation we can all get “behind”
– CT Colonography Screening

March 29, 2016 - On February 25, a new bill with bipartisan support was introduced in Congress. If passed, H.R. 4632—also known as the CT Colonography Screening for Colorectal Cancer Act of 2016—would provide Medicare coverage for seniors who choose to be screened with CT colonography (virtual colonoscopy) instead of traditional colonoscopy.

“Early screening for colorectal cancer saves lives. Unfortunately, too many Americans fail to get screened because they feel current procedures are too invasive, or can’t for medical reasons. By covering an additional method of screening, Medicare can give seniors and physicians another tool for preventive and lifesaving care,” says Ben Wenstrup (R-OH), co-sponsor of the bill along with Danny Davis (D-IL)...

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