Healthcare Humanized

There are two main challenges to marketing medicine…first, to distill complex technologies, diagnostics and therapies into simpler, more easily understood messages that connect with audiences. The second is to maintain impactful communication while adhering to the many restrictions and regulations common in the healthcare industry.

That requires two different kinds of creative approaches in every communication. This process of humanizing healthcare is not something every marketing agency can do.

We at Armada Medical Marketing live the challenges of marketing medicine every day. Unlike other agencies that are only peripherally engaged in healthcare, Armada is completely immersed in many disciplines of medicine. Whether you need a flawless clinical campaign targeting providers or an engaging direct-to-consumer initiative, Armada has the experience, marketing know-how and focused creativity needed to improve your odds for success.

We are true specialists, and if you seek a partner that fully understands the magnitude of your challenges, you’ve come to the right place for medical marketing, advertising, public relations, social media and so much more.

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The Powerful Elegance of Location-Based Advertising in Marketing Healthcare Products and Services

June 14, 2016 - In today’s fast-paced medical marketing environment, location-based advertising (LBA) offers a powerful, hyper-targeted, low-cost way to generate qualified leads and improve the overall effectiveness of marketing campaigns. LBA uses native GPS-targeting technology to pinpoint prospects geographically, and then serves ad messages in-app to their mobile, tablet and desktop devices. LBA services offered by our agency include GeoFencing/Retargeting and IP Targeting, which can be used together or independently, depending on your marketing objectives.

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