Sorin Heart Valves – Mitroflow Product Launch

Armada was entrusted with the U.S. launch of Mitroflow, an innovative aortic pericardial heart valve. The campaign consisted of trade advertising, direct mail (print and electronic) and a series of promotional initiatives surrounding industry conferences attended by surgeons, as well as other educational events hosted at the company’s Vancouver, BC facility. The campaign contributed to a strong product launch and sales revenue of more than $1 million in just four months, exceeding client sales projections.