Integrated Marketing Campaign Proposal

Oxford Immunotec

Otsuka America Pharmaceutical Campaign highlights:
Targeting laboratory sales representatives

BreathTek did not have a dedicated sales force, so it was essential that laboratory sales reps be trained to effectively discuss the test and its benefits—as well as differentiate it from competing tests. Armada created a sales training audio presentation that reps could listen to in their car, on their iPod, or whichever method they chose.

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