Oxford Immunotec
Otsuka America Pharmaceutical Campaign highlights:
Targeting laboratory sales representatives
BreathTek did not have a dedicated sales force, so it was essential that laboratory sales reps be trained to effectively discuss the test and its benefits—as well as differentiate it from competing tests. Armada created a sales training audio presentation that reps could listen to in their car, on their iPod, or whichever method they chose.
