Opsens OptoWire One Product Launch

OptoWire One is an interventional cardiology guidewire designed to measure Fractional Flow Reserve (FFR), the measurement of blood flow through a vessel. Its unique optical sensing technology is more accurate and reliable than the electrical sensing, and the durability of the wire means that it can also be used by the cardiologist to perform stenting and balloon angioplasty without having to replace the wire, as with other FFR systems. Armada developed the product positioning statement, creative theme and sales collateral for the product’s launch at Euro PCR in Paris, France.