Mountain Blue Cancer Care
An innovative oncology practice located in Golden, CO, Mountain Blue Cancer Care specialized in treating late-stage cancer patients with excellent results. Dr. Samir Witta’s use of genomic testing and individualized therapies resulted in lower hospitalization rates, as well as survival rates for breast, lung, colon and pancreatic cancer that far exceeded the national average.
As part of an ongoing patient development campaign, Armada developed a direct-to-physician referral campaign and a direct-to-patient consumer campaign. This included testimonial-based television ads and social media videos of actual patients discussing their experience with Mountain Blue and Dr. Witta. These tactics have effectively supplemented the center’s previous referrals to provide a constant stream of new patients and a strong competitive differentiation for the practice.