FORE Support Services
AuthPal is an automated pre-authorization service for radiology centers and departments designed to streamline and simplify the process for obtaining prior authorizations for medical imaging tests. Target audiences include radiology business managers, group-practice executives, and other management-level health care professionals responsible for revenue cycle management and prior authorization of medical imaging procedures. FORE asked Armada to implement a comprehensive PR launch campaign to maximize awareness of the service and build credibility.
FORE/AuthPal had essentially zero name recognition; from an awareness perspective, we were starting from scratch. Our first recommendation was to make FORE (and AuthPal upon its launch) findable by key media and potential customers conducting online searches by establishing a social media presence and utilizing BusinessWire for release distribution.
The launch of AuthPal was one of our agency’s most successful product launches ever. Mohammed Ahmed, President and CEO of FORE Support Services, expressed:
“I wish to thank you and the entire team at Armada who did an outstanding job with all aspects of the launch. The interest in AuthPal at RBMA surpassed our wildest expectations. Your team played a big role in our success at the show. Please convey our sincere and heartfelt gratitude to each member of your team.”
Highly targeted and valuable proactive radiology business story placements appeared in: AuntMinnie.com; Radiology Business; Health Imaging; Imaging Biz; RadCast; Imaging Technology News; MedImaging.net, as well as a contributed article authored by Ahmed in the September-October edition of the RBMA Bulletin, the premier member publication of the RBMA.