Covidien Marketing collateral system and ad campaign

Ventilator-associated pneumonia (VAP) accounts for 11% of hospital-acquired infections (HAIs). Armada created an integrated collateral system for Covidien’s Airways division, consisting of product and system brochures, along with one-page spec sheets for individual products. These brochures were used by the sales force to promote a line of mechanical ventilators and airway management devices clinically proven to reduce instances of VAP.