Grossman Plastic Surgery – Evolution campaign

Most advertising for plastic surgery practices appears the same. Either the ad depicts a flawless model to project beauty or it demonstrates the before/after results of the surgery. Dr. John Grossman is one of the top plastic surgeons in the nation, with offices in Denver and Beverly Hills. His philosophy is unique to his chosen profession, and Armada wanted to create a campaign worthy of his skills and discriminating clientele.

The “What we see as perfection is really an evolution” campaign was designed to convey two important points: beauty can evolve in people as it does in nature; and for best results, plastic surgery should be performed in small, purposeful increments over time.