Atherotech publicity, Social Media and Marketing Communications Campaign
The highly successful campaign was focused on demonstrating the economic and clinical value of advanced lipid testing in general and the Atherotech VAP Lipid Panel specifically. Armada Medical worked in coordination with sales, marketing, product, research and clinical teams to develop a strategic marketing campaign that emphasized earlier intervention, better outcomes and reduced costs. The campaign included: clinical and consumer public relations and social media; thought leadership through KOL development and speaker support; physician, clinician and medical science educator support through content development; promotion of positive conference-presented or published research; integration of positive research into multiple communications tools and channels – including field sales – to reach and influence target audiences. All in support of a coordinated communications strategy built on foundational messaging and adhering to brand standards.