Brand preference is a product of truly understanding your audience and the factors that motivate them to make a purchase or appointment. It is a reasoned argument based on logic — not just emotion — that ultimately wins the day, whether talking to a physician, an administrator or a patient.
At Armada, we have never seen advertising and marketing as an entertainment medium. Rather, we believe it is our job to support the sales goals of your organization, using our creativity to clarify and simplify messages in order to more effectively persuade audiences.
We do not believe, as many do, that prospective customers and patients are unintelligent or illiterate. They are simply apathetic or disengaged from your sales pitch until we give them a bona fide reason to pay attention. Armada will work with you to uncover that reason, and then systematically work to persuade those audiences to adopt your product or service.
See our philosophy at work in the following effective and proven medical marketing case studies: